Have you ever spritzed a luxurious perfume and been transported to another realm? That’s how we feel when we wear the new Gucci Guilty Elixir […]
The 7 Best Perfume Oils of 2024, Tested and Reviewed
When you think of your signature scent or highly-coveted perfumes that generate tons of buzz, chances are an eau de parfum—or traditional spray fragrance—comes to […]
Meet the Perfumer Behind the Latest Chloé Fragrance
When you think of a floral fragrance, chances are, notes of rose, neroli, peony, or orange blossoms come to mind. But for the latest Chloé […]
The 12 Biggest Fragrance Trends for Spring 2025
Perfumery isn’t just about citrus and lilies these days—the fragrances are as varied as the notes themselves. For example, strawberry is the fruit du jour, […]
Sabrina Carpenter’s Newest Fragrance Is Literally That Me Espresso
She’s working laaaate, ’cause she’s a perfumer. And honestly, when the scent is this good, why shower it off early and go to bed? Although […]
Summer 2023’s Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds
While summer gets the obvious association with sunshine and warmth, this season’s fragrance trends have honored many other qualities of the season we tend to […]
Is Fragrance the New Skincare?
A few years ago, you’d open your phone, tap the Instagram or TikTok icon, and scroll through countless skincare-centric videos of people showing off their […]
The 9 Best Perfumes for Spring of 2025, Byrdie Editor-Tested
TL;DR Gucci Bloom Eau De Toilette is a classic spring fragrance. It’s light and floral with fresh and clean notes, and it’s not powdery. If […]
All The Reasons Tom Ford’s Black Orchid Is A Classic
Sultry. It’s the first word that comes to mind every time I take a whiff of Tom Ford Black Orchid—and I’ve taken plenty over the […]
Dua Lipa Says She Wears This Scent for “Big Nights Out,” Including the Met Gala
Series Intro Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and […]