Fervororge

There’s no denying the power of smell. A particular scent can transport us to a special place and time, lift our spirits, and even trigger […]

In Brazil, fragrance is taken very seriously. The main goal: To be cheirosa (pronounced sheh-ro-zah), or always smelling delicious. This concept, plus Brazil’s paradise-on-Earth vibe, […]

I’m not one to purchase things immediately after they blow up on TikTok. In fact, I’m usually pretty late to the party and tend to […]

Come on, make some Noyz. That’s shorthand for “make some people ask you what perfume you’re wearing because you smell so nice and tell them […]

When you think of your signature scent or highly-coveted perfumes that generate tons of buzz, chances are an eau de parfum—or traditional spray fragrance—comes to […]

There’s no denying the power of smell. A particular scent can transport us to a special place and time, lift our spirits, and even trigger […]

Key Takeaways On August 13, Bella Hadid’s ‘Ôrəbella launches its latest fragrance, Eternal Roots. The perfume features notes of lychee, suede, and patchouli. Eternal Roots […]

There’s a tree outside my bedroom window, and one morning this week, I noticed more leaves below it, fallen and crunching, than on the branches […]

Perfumes and colognes for men are the best gifts—try to convince me otherwise. There’s just something special and luxurious about unwrapping a fresh bottle of […]