Now that “demure” has made its way back into our lexicon, there’s another, arguably better word I’d like you to consider integrating into regular conversation. […]
Ôrebella’s New Lychee-Spiked Fragrance Is All About “Embracing Joy”
Key Takeaways On August 13, Bella Hadid’s ‘Ôrəbella launches its latest fragrance, Eternal Roots. The perfume features notes of lychee, suede, and patchouli. Eternal Roots […]
6 New Fall Fragrances that Will Get You Compliments
If PerfumeTok hasn’t taken over your algorithm yet, you’re missing the fount of videos where collectors round up seemingly spell-casting scents. “Perfumes that will get […]
2024’s Biggest Fragrance Trends, According to Experts
The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in […]
Fragrance Wardrobe: Gucci Perfumer Honorine Blanc
Honorine Blanc has a stacked resume. The perfumer has created countless fragrance classics for brands big and small, including Phlur, La Perla, Juicy Couture, Yves […]
9 Nostalgic Y2K Fragrances That Still Hold Up for Our Editors
Key Takeaways From butterfly clips to Lisa Frank-inspired manicures, the Y2K resurgence is still going strong. In light of the trend, our millennial beauty editors […]
10 Salty Perfumes to Transport You to the Hamptons
Key Takeaways Salty, sea-inspired notes are shaping up to be one of summer 2025’s biggest perfume trends. The note is refreshing, crisp, and perfectly encapsulates […]
17 Long-Lasting Perfumes That Stay from Day to Night
The best long-lasting perfumes will have you smelling divine from day to night, without having to reapply. To whittle down the best long-lasting perfumes, we […]
You Can Finally Wear Dae’s Signature Scent Head to Toe
Key Takeaways Dae haircare is beloved by fans for its signature citrus scent. On July 15, the brand is launching the Dream Veil Hair + […]
Olivia Rodrigo’s Signature Scent has TikTok in a Chokehold
Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, […]