Fervororge

Any perfumer will tell you that scent is utterly personal. After all, myriad factors—from skin’s pH to memories and emotions—affect the way you smell scent […]

In Brazil, fragrance is taken very seriously. The main goal: To be cheirosa (pronounced sheh-ro-zah), or always smelling delicious. This concept, plus Brazil’s paradise-on-Earth vibe, […]

Key Takeaways Salty, sea-inspired notes are shaping up to be one of summer 2025’s biggest perfume trends. The note is refreshing, crisp, and perfectly encapsulates […]

Most will associate Victoria’s Secret with underwear or cute pajamas, but the brand also has a huge fragrance presence. Fun fact: Victoria’s Secret Bombshell Eau […]

When you think of Kylie Cosmetics, the brand’s infamous lip kits instantly come to mind. They’re what launched the brand into an instant, viral, success—creating […]

No matter where you are in the world—from Hawaii to Italy to Thailand—a White Lotus is a White Lotus. You’ll be able to tell your […]

Series Intro Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and […]

Have you ever spritzed a luxurious perfume and been transported to another realm? That’s how we feel when we wear the new Gucci Guilty Elixir […]

I am a woman of routine. Almost every morning, I wake up, make a cup of coffee, and settle onto my couch to read a […]

Despite what seems like a never-ending amount of celebrity beauty brands, there is one notable megastar who has yet to try her hand at the […]