Fervororge

TL;DR Gucci Bloom Eau De Toilette is a classic spring fragrance. It’s light and floral with fresh and clean notes, and it’s not powdery. If […]

Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, […]

I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]

I am a woman of routine. Almost every morning, I wake up, make a cup of coffee, and settle onto my couch to read a […]

Matiere Premiere Although Matiere Premiere has become pretty mainstream in France—it has a very large section on Printemps Paris’ fragrance floor and a flagship on […]

Despite what seems like a never-ending amount of celebrity beauty brands, there is one notable megastar who has yet to try her hand at the […]

No matter where you are in the world—from Hawaii to Italy to Thailand—a White Lotus is a White Lotus. You’ll be able to tell your […]

Series Intro Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and […]

If you ask me, perfume peaked in the ‘90s. So many groundbreaking, industry-shifting scents made their debut during that decade, essentially changing the fragrance game […]

I got a text!!! It says, “What perfume are you wearing? It smells crazy good.” And it’s true. It does. Besides their heart rate challenge […]